The youth of today get serious advantage for having different venues that make music available to them. The radio still works as well as the television; but technology has afforded much innovation. The computer, the CD player, the MP3 player, and even the mobile phone all can carry and transfer music. More importantly, these media make possible the different activities that further promote music. You can buy and sell full albums or individual tracks over the Internet; you can share the same over players and phones; you can learn about and talk to artists over social networks mailing groups; you can keep up and watch the latest musical events over the Internet as well as the television. Filipino music is simply easily accessible.
This technology that people enjoy now makes possible the sharing of different types of music from all types of artists and from all across the globe. In the Philippines, such norm causes more and more diversity from its artists to the tastes of the listeners. Musicians do not need the power of major recording labels to be heard and to earn a following; in fact, independent recording has become more attractive. Not only does do-it-yourself attract respect from other struggling artists and listeners who are tired of the same manufactured music; it allows the musician more artistic freedom as they move without the dictates of a boss hungry for profit. Filipino listeners today always look for something new. This is perhaps the inevitable outcome of the Internet culture - fast pace, instant access, up-to-date; but perhaps simply a result of the knowledge that music is supposed to be an unlimited art.
There remains popular music, or mainstream, if you will. These are still the bands that get the most exposure and promotion over the radio, the television, and in live events. In the Philippines, the tradition of the three-to-five-piece rock band playing youth anthems still hits the spot. Bands such as Kamikazee, Typecast, Queso, Urbandub, Callalily, Slapschok, Imago and Spongecola are only some of these. However, the scene is more open-minded nowadays. For instance, Up Dharma Down infuses R&B into rock music; Pedicab makes punk danceable; Late Isabel makes the eerie sweet; and Taken by Cars puts techno beats into its melodic tunes. The music scene does not seem to run out of new bands or new sounds; and yet, appreciation for the established greats, such as Rivermaya and The Dawn, remain.
What makes the Filipino music scene today special, however, is that artists and fans are no longer divided by any 'lo and behold' mentality. Young listeners today benefit from the growing trend of turning the world into a smaller, perhaps even intimate, space. Radio shows still conduct on-air contests for concert tickets; music television programs air viewers' opinions and sentiments and sponsor meetings with artists; mailing groups, chatrooms, and social websites allow fans to reach and directly communicate with the artists; and malls, schools and towns now often sponsor events where the musicians can perform for their fans, and interact with them directly. Musicians themselves look for new people with whom they can work with on new projects. They constantly scout for other musicians who have yet to be heard by more people through the same way listeners reach them.
Jun Mallorca is an internet marketer and writes on internet marketing techniques, strategies and new trends in marketing online. He also makes online reviews of sites and products.
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